There are a lot of people working online today, and among the many workers there are some that will definitely take your money and run. If you’re trying to get your business off the ground, or simply want someone to help you with the optimization strategies that work today, you will need to be wary of many of the internet engineers that are out there. There are many pitfalls to avoid when looking for a good SEO company, and that’s something that should not be taken lightly. You may find yourself easily led astray when it comes to optimization, because it’s so easy to throw around some buzzwords and make a few bucks off of gullible clients. The following pitfalls will help you make the right choice, when hiring someone to help you with this strategy.
Backlink Generation Overnight
It happens all the time, companies buy a package from a SEO company, and they expect results. The results may even manifest for a day or two, but over time, things start to seriously decline. The problem can be determined to be backlink generation. It’s understood that search engine optimization requires finesse, and authority. However, there’s a lot of optimization professionals that are using software, and other shortcuts to generate as many links possible within a short span of time. If any algorithm change is made, and your site has 1,000 links overnight, they are going to be suspicious. It’s common sense to avoid any generation of links that are done overnight.
Foreign Language SEO Problems
Right in line with what is mentioned above, you will find that certain companies will link your page from outside sources. Not only will they be outside of your niche, but they will be from foreign websites, fake social media profiles, and even forums that you cannot read. This is bad practice, and it’s rampant right now. Yes, it’s true that there is a lot of traffic that can be generated from foreign language websites, however, if your page is not in that language (native), then you are going to be set up for a huge fall over time. If you hire a SEO company and they tell you that they will be selecting “certain” foreign language equivalents of your niche, walk away. Be very careful of this, because 90% of the time it doesn’t work. There are exceptions to every rule, but more often than not, these shortcuts are not a good thing.
Monthly Subscriptions and No Results
One of the biggest issues that website owners face is the fact that SEO is not something that can be done in one day, one sitting, or even within one week’s time. It takes daily changes, updates, content management, link variety, authority chain building, and so much more. That’s why a good SEO company will charge you a monthly fee for this service. However, make sure that you see results. If you see no major change in traffic, conversions, or subscriptions, take the company to task and ask what’s going on. If they continually tell you that you will need to spend more money, or that you’ll get results next month, or the month after, walk away. Do not spend a ton of money on a subscription that doesn’t deliver. You need proper results, not work around, be careful.
In the end, the above pitfalls in regards to hiring a SEO company are important to factor into your marketing strategy. You will need to be readily watching whatever optimization strategy that you’re subscribing to, otherwise you will end up losing market share, and perhaps lose out on valuable traffic to your site. These pitfalls can be avoided by simply hiring someone that will take their time implementing optimization strategies for your site.