Pitfalls of Hiring The Wrong SEO Company

There are a lot of people working online today, and among the many workers there are some that will definitely take your money and run. If you’re trying to get your business off the ground, or simply want someone to help you with the optimization strategies that work today, you will need to be wary of many of the internet engineers that are out there. There are many pitfalls to avoid when looking for a good SEO company, and that’s something that should not be taken lightly. You may find yourself easily led astray when it comes to optimization, because it’s so easy to throw around some buzzwords and make a few bucks off of gullible clients. The following pitfalls will help you make the right choice, when hiring someone to help you with this strategy.

Backlink Generation Overnight

backlinkIt happens all the time, companies buy a package from a SEO company, and they expect results. The results may even manifest for a day or two, but over time, things start to seriously decline. The problem can be determined to be backlink generation. It’s understood that search engine optimization requires finesse, and authority. However, there’s a lot of optimization professionals that are using software, and other shortcuts to generate as many links possible within a short span of time. If any algorithm change is made, and your site has 1,000 links overnight, they are going to be suspicious. It’s common sense to avoid any generation of links that are done overnight.

Foreign Language SEO Problems

Right in line with what is mentioned above, you will find that certain companies will link your page from outside sources. Not only will they be outside of your niche, but they will be from foreign websites, fake social media profiles, and even forums that you cannot read. This is bad practice, and it’s rampant right now. Yes, it’s true that there is a lot of traffic that can be generated from foreign language websites, however, if your page is not in that language (native), then you are going to be set up for a huge fall over time. If you hire a SEO company and they tell you that they will be selecting “certain” foreign language equivalents of your niche, walk away. Be very careful of this, because 90% of the time it doesn’t work. There are exceptions to every rule, but more often than not, these shortcuts are not a good thing.

Monthly Subscriptions and No Results

seo-plainOne of the biggest issues that website owners face is the fact that SEO is not something that can be done in one day, one sitting, or even within one week’s time. It takes daily changes, updates, content management, link variety, authority chain building, and so much more. That’s why a good SEO company will charge you a monthly fee for this service. However, make sure that you see results. If you see no major change in traffic, conversions, or subscriptions, take the company to task and ask what’s going on. If they continually tell you that you will need to spend more money, or that you’ll get results next month, or the month after, walk away. Do not spend a ton of money on a subscription that doesn’t deliver. You need proper results, not work around, be careful.
In the end, the above pitfalls in regards to hiring a SEO company are important to factor into your marketing strategy. You will need to be readily watching whatever optimization strategy that you’re subscribing to, otherwise you will end up losing market share, and perhaps lose out on valuable traffic to your site. These pitfalls can be avoided by simply hiring someone that will take their time implementing optimization strategies for your site.

The Benefits of Doing SEO the Right Way

SEOSearch Engine Optimization or SEO as well as social marketing will not result to a success in just a day. They cost time, money and continuous efforts just like gaining wealth. By putting the required efforts on it, a person will be able to reap the full benefits of it. Of course, those times, money and efforts must be given importance. Following the rules that the search engines and social networking sites impose is one way of doing so. Take note that the failure to abide on those rules is a subject to penalties. This will eventually result to consequences that can make everything you invested be useless. Breaking the rules is not the only way of gaining more website visitors. Moreover, you can get various benefits if you do SEO the right way.

Penalties of Breaking the Rules

planThere are a lot of actions that are considered as cheating when it comes to Search Engine Optimization. Among these are content duplication and plagiarism. If the search engine finds this out, then the website on which the articles are back linked to will be penalized and search engines can also include the other websites that benefited from those duplicated or plagiarized write ups. The penalties vary but the most common are deletion of those articles and lowering of the website’s Search Engine Results Page ranking. If this happens, then all of the things you have invested in order to climb that ranking will go to waste. This is the reason why it is best to follow the rules.

Be Able to Get More Effective Methods

social-networkingWebsite owners often find effective ways on how to gain more site visitors. If a website owner focuses on adhering to the rules of the search engines, article directories and social networking sites, then he or she is more likely to discover other legal methods that are more effective and take advantage of them. This includes producing high quality article contents as well as focusing on the strategy that gives you significant results.

Get Visitors to Come Back

If your articles represent your website, products and services well, then you have the potential of making your visitors come back. Of course, if you have people visiting your site to get updates, then you surely would not want to feed them the same content over and over again. Though for now, most search engines find it hard to figure out which articles have duplicate contents, it can’t be helped that your visitors will notice it especially if they are updated about what are the latest things in your website. For an online business, it is very important to gain clients that will opt for it alone. You will have a problem if you have spun articles since they can offend your regular visitors which will lead them to look for another similar business to opt for.

internetThere are a lot of internet users who do their online research first before opting for a product or service. Because of this, the need to get into the top of the SERP ranking is becoming higher as time passes. In fact, according to studies, the top four of the SERP ranking position receive around 83 percent clicks. Search engines are now doing their best in order to filter the duplicate contents and penalize those who posted them as well as the website to which they are back linked to. For this reason, you will have the guarantee that what you’re doing is safe. Your online business will gain the maximum benefits in the long run though doing it takes more time and effort.