Many website owners know that they need help from an SEO firm when it comes to marketing. To make the most out of an SEO firm, make sure that you know how they can help in different ways. Here are 13 ways for them to help your site rank higher in search engines.
1. Initial analysis
This is the overall analysis of your site in which they will discover problem areas, on-page and off-page. They cannot offer you the best services you need if they do not know where to start. They will be checking your website’s current rank, as well as the current content and web design that should be retained, improved, or removed.
2. Competitor analysis
The best SEO Company knows your business needs and it is their goal to help you surpass your tightest competitors in the ranking and click-through rate game. They can help you identify your biggest competitors that practically take away the visitors and revenues that you should have been getting, as well as their most effective strategies that you can copy and improve upon.
3. Keyword analysis and research
Keywords no longer work as they used to, but they are still important for search engines to know what your site’s content is all about. An SEO company can identify the most searchable keywords that you can use, as well as the ephemeral ones that can give you a surge of visitors by tapping trends in your niche.
4. Search engine analysis
Only the best SEO company does this kind of analysis because the truth is, it cannot really be ascertained what is there to analyze. Only Google engineers know how their algorithms exactly work. What outsiders only know is that Google updates its algorithms six to eight times a year and that patterns can be analyzed. You need to know what that updates are so that you can maximize your marketing strategy.
5. Article and website directory submission
You can submit your own articles and website to directories, but the most reputable ones with the widest networks normally come at a price—a hefty price. Instead of subscribing to these directories individually, you can just pay an SEO company that already has a lot of memberships in various online directories and indexing websites.
6. Google submission
Submitting your articles and website to Google doesn’t really do much like how it is when you submit to directories. However, this is still one sure way to get noticed by search engines because you make it easier for them to track and index you. It is like being one step ahead of your competitors.
7. Online advertising
Online advertising is really a different online marketing strategy from search engine optimization. However, an SEO company typically has the copywriters. They will be the ones in charge of conceptualizing and executing your advertising strategies. You can coordinate with ad networks directly, but they will still be asking you to submit your ads.
8. Site mapping
This is putting a comprehensive map in your website for easy internal navigation. It seems easy when you only have to create a navigation tree in one section. But what if you have thousands of webpages? How about the map design? Don’t be fooled. It’s not really something that can be easily done by a blogger.
9. RSS feed distribution
RSS feeds are distributed using different tools. Most websites can use widgets to make this readily available to all of their visitors. However, the best tools, as always, are not for free. You need to subscribe if you want to use their services in full. You also have to worry about the leads. An SEO company can take all of those worries and just do everything for you.
10. Press release writing and distribution
Writing press releases is a creative way to update the public of your promotions, product launches, news, etc. Although this seems to be another easy marketing tactic, writing is actually just half of the problem. The extensive work is in the distribution. A search engine optimization company can figure out the PR distributors to register with and then worry about your leads as well.
11. Content creation
This is the service most frequently availed of by clients—the quintessence of SEO marketing. It is sometimes called SEO writing and web content writing. As a businessman, you can just prepare your product or service and let the search engine optimization company fill your website with valuable content that can rank higher in search engines. Nevertheless, many firms offer various smaller services that constitute content creation as a whole. Some of them are the ones discussed above.
Even businesses now need a blog section to publish general information that can help them rank higher. Many websites just can’t combine business and blogging, so they have to separate them in one website. A firm normally has in-house and freelance bloggers that can do all the write-ups for you.
13. Link building
The perennial link building can be another service offered by a different online marketing firm. Nevertheless, many SEO agencies incorporate this in their services since link exchange and cross-linking usually need a valid SEO article to work. You can’t just drop links wherever you want to. You have to use them in a genuinely informative way.
Many SEO agencies come up with ingenious ways to help their clients. These are just some of the most common ways in which they’ll be able to assist you.
Hiring a SEO firm like SEOExplode is highly recommended because building links for your site is no easy task. Visit URL for more details.