The first thing you need to know about search engine optimization or SEO is the reason why you need it.
Today, search engine users seldom go to the second, third, and succeeding pages of a search result. More often than not, they rely on what appears on the first page because by experience, they have learned that the best results are already there. This is the reason why it is important that your content appears on the first page of the search result, otherwise it’s just like it doesn’t exist at all.
The problem is, the internet is a huge pile of all kinds of information. Even when you have good content, it is hard to reach your target market if it is filed at the bottom of the search engine results. But worry no more, the main purpose of SEO is to get you to the first page. If you do it right, your target audience will never have to click “next” to get to you anymore.
To further understand how SEO works, here are the basics you need to know:
Keywords are key!
The most important thing to keep in mind when doing SEO is that you need to know how people are looking for what you offer – what do they call you? Speak the language of your target market and come up with keywords or phrases that will help them find you.
It may be necessary that you conduct your own keyword research. This is just a simple search for the usual keywords or phrases used to find your site and the content you offer. There are no specific number as to how many keywords you should have as long as it relates exactly to what your site is all about. However, excessive keyword repetition isn’t exactly a good idea.
Another thing to keep in mind is your content should not include keywords that are not about your site. It messes up the optimization process. You always have to make sure that your keywords are organized and that there are no unrelated content that might confuse the search engines.
In the world of keywords, the longer the phrase is, the more specific the search is. Long tail keywords are phrases of three to four words that is used to search for exactly what the user is looking for. It might be a good idea to think of long-tail keywords that you can embed in your content. Remember that whenever the user searches for a specific content, they are more likely to buy or avail of the result they find fit.
Content is king!
There are many kinds of content development approaches that can help you create a resonating message for your target audience. No matter what approach you use, it is important to speak in a tone and language that they understand. An effective market segmentation and profiling will allow you to accurately identify what will be interesting for them.
Among the most commonly used approaches in content development is providing a solution to the common problems of your target market. If you are a software company, it would be helpful to write tutorials on solving general computer problems that need not be directly associated to your offered service or product. This will help you build a relationship with your target market and establish your brand as credible and reliable. This is basically content marketing.
It can get way more complex than this but for the most part, developing content that will be useful for your customers even when it does not directly mention your brand drives traffic to your site – and that alone is a win.
How do you measure the effectiveness of your SEO efforts?
There are a number of different ways you can gauge if your SEO strategies work such as keyword ranking or website traffic. However, the best measurement is still your sales, revenue and profit. Much like in traditional marketing, the desired end of internet marketing using SEO is to generate actual leads – the rest are just means.
Search engine optimization is an ever-changing marketing discipline that can oftentimes be found difficult to keep up with. One useful piece of advice is to prioritize. Understand the basics of SEO and then analyze how it can work for you and how you can execute efforts with maximized results. Keep in mind that the goal of SEO is for your content to be accessible – always try to balance the technical and content and you will never go wrong.