Search Engine Optimization or SEO as well as social marketing will not result to a success in just a day. They cost time, money and continuous efforts just like gaining wealth. By putting the required efforts on it, a person will be able to reap the full benefits of it. Of course, those times, money and efforts must be given importance. Following the rules that the search engines and social networking sites impose is one way of doing so. Take note that the failure to abide on those rules is a subject to penalties. This will eventually result to consequences that can make everything you invested be useless. Breaking the rules is not the only way of gaining more website visitors. Moreover, you can get various benefits if you do SEO the right way.
Penalties of Breaking the Rules
There are a lot of actions that are considered as cheating when it comes to Search Engine Optimization. Among these are content duplication and plagiarism. If the search engine finds this out, then the website on which the articles are back linked to will be penalized and search engines can also include the other websites that benefited from those duplicated or plagiarized write ups. The penalties vary but the most common are deletion of those articles and lowering of the website’s Search Engine Results Page ranking. If this happens, then all of the things you have invested in order to climb that ranking will go to waste. This is the reason why it is best to follow the rules.
Be Able to Get More Effective Methods
Website owners often find effective ways on how to gain more site visitors. If a website owner focuses on adhering to the rules of the search engines, article directories and social networking sites, then he or she is more likely to discover other legal methods that are more effective and take advantage of them. This includes producing high quality article contents as well as focusing on the strategy that gives you significant results.
Get Visitors to Come Back
If your articles represent your website, products and services well, then you have the potential of making your visitors come back. Of course, if you have people visiting your site to get updates, then you surely would not want to feed them the same content over and over again. Though for now, most search engines find it hard to figure out which articles have duplicate contents, it can’t be helped that your visitors will notice it especially if they are updated about what are the latest things in your website. For an online business, it is very important to gain clients that will opt for it alone. You will have a problem if you have spun articles since they can offend your regular visitors which will lead them to look for another similar business to opt for.
There are a lot of internet users who do their online research first before opting for a product or service. Because of this, the need to get into the top of the SERP ranking is becoming higher as time passes. In fact, according to studies, the top four of the SERP ranking position receive around 83 percent clicks. Search engines are now doing their best in order to filter the duplicate contents and penalize those who posted them as well as the website to which they are back linked to. For this reason, you will have the guarantee that what you’re doing is safe. Your online business will gain the maximum benefits in the long run though doing it takes more time and effort.